This book is about emotions - emotions elicited by products. It is about our sometimes-irrational desire to buy a product for which we honestly have no use. It is about being inspired by a stunning new car model, and about being bored with yet another (similar) mobile telephone. It is also about the melancholy evoked by the toys we played with as children, and about the contempt (or admiration) we may feel towards our neighbour's doll collection. Questions addressed in this book are: 'How do products elicit emotions?' and 'How can designers influence these emotions?' Readers will discover that there are only a few, rudimentary, one-to-one relationships between a product's appearance and the emotions it elicits. However, they will also find that these emotions can be measured, and that there are general patterns in how products elicit emotions.

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