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DdUX: Design for digital User eXperience

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Design for the Social Web

Inmiddels is de term Web 2.0 bij velen ingeburgerd. Van RSS, weblogs en wiki's tot 'user-generated content'. Glazenbolkijkers in technologie, marketing en communicatie hebben het er maar druk mee. Eindelijk buigen ook ontwerpers zich over de (on)zin ervan. Centrale vraag: Wat is de betekenis, rol en waarde van ontwerp voor het sociale web? Ontwerper en auteur Joshua Porter heeft een antwoord.

Joshua Porter

Peachpit

2008

0321534921

Boek

Bokardo

Prof

Amazon

No matter what type of web site or application you're building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you'll discover:

  • The real reasons why people participate online and the psychology behind them
  • The Usage Lifecycle—or how people use your web application over time
  • How to get people past that trickiest of hurdles: sign-up
  • What to do when you've launched a web application and nobody is using it
  • How to analyze the effectiveness of your application screens and flows
  • How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It's about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.


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